Adam Hall and his LD Systems brand faced a typical launch dilemma: A completely new product range of loudspeakers (ANNY 8, 10, 12) was to be introduced to the global market. While competitors were focusing on technology and features, Adam Hall wanted to take a fresher approach. The challenge: to appeal to a wide variety of user groups with a campaign – from street musicians and yoga instructors to DJs and wedding singers.

The focus was to be on the versatility of the ANNY loudspeakers. Our mission: to develop an image concept that showcases the ANNY series in diverse application scenarios and sets it apart from the techy competition. We were tasked with creating eye-catching key visuals and designing a modular concept for video sequences that catered to different target groups and markets. The technical details should not disappear, but rather be brought to life through emotion, fun, and concrete applications.

We developed an experimental collage style that showcases the ANNY loudspeaker as the central hero element and combines it with various living environments. With the slogan "Turn any place into your stage," we captured Anny's versatility. For maximum flexibility, we designed a 5-layer system: background, location, situation