Sören is a "Hamburger Jung", he studied in Berlin at the time of reunification and then lived in Frankfurt. That's quite something. Today he upholds the CROMATICS flag in his adopted hometown of Cologne and shows brands their north star - always visionary, never played out. We all know that turning a brand into a real brand is complex stuff. And Sören is the right man for the challenge. Be it development work from scratch or the transformation of brands with trends - where VUCA describes difficult framework conditions, Sören knows the strategies for contemporary brand management. If between carnival, cathedral and brand strategy, things get a bit too cheeky for him, Sören’s happy to simply go for a hike. Alternatively, hanging out munching on a "halver Hahn'' with a tasty glass of Kölsch as a chaser is also always a good idea!