What is Alex into? Visual concepts, 3D and scenography, to name a few. During his time in Japan, Alex helped design a bicycle gear shift, and still loves anime, cycling and Japanese food. He is not only versatile, but also has a killer combo of talents. He admits to his weakness for collecting toy figures, can’t blame him, but the fact that our office is now full of them is not because he ran out of space at home. No. Rather, he believes such artefacts are highly underrated in society and he asks, nay demands, they get the view they deserve and more stage time. Whether it's stand design, user interfaces or the big CI questions, Alex gives shape and form to various ideas. But he still feels most at home with brand design: start with a scribble, then condense information and finally conjure up something small and iconic from vectors. For Alex, that’s how it all comes together.